HBA Global Expo & Conference is one of a select group of trade shows to be chosen by the U.S. Department of Commerce’s International Trade Administration to participate in its International Buyers Program (IBP) for 2011. Taking place June 28-30, 2011 at the Javits Center in New York, HBA Global will be promoted by U.S. consulates and trade missions worldwide and foreign delegations will come to the event to meet directly with U.S. suppliers of packaging, raw materials, ingredients and private label/contract manufacturing services.

The IBP was created to highlight the top international trade opportunities in this country to the international business community, and to match buyers from other nations with suppliers based in the United States The IBP benefits U.S. firms exhibiting at these select events and provides practical, hands-on assistance through export counseling and market analysis to U.S. companies interested in exporting.

HBA Global was selected to participate in the program based upon meeting a wide range of selection criteria, including:

* Being recognized as a leading international event within the beauty and personal care industry
* The industry it serves has high export potential
* Taking place in New York City, HBA is held at a facility of world-class caliber capable of logistically accommodating an international audience of both exhibitors and visitors
* HBA will also offer a matching system to bring together international buyers and suppliers.

In addition, as part of the IBP, HBA Global will operate an International Business Center during the show staffed by country and industry experts from the U.S. Commercial Service. In this new area, foreign delegations will be able to meet with U.S. exhibitors, obtain assistance identifying potential business partners, and use the facility as a launching pad for successfully “navigating the show.” The International Business Center will also offer interpreters, hands-on export counseling, marketing analysis, private meeting rooms and a lounge area.

“HBA Global is proud to be part of the 2011 International Buyers Program. For three days in June, our U.S. exhibitors will be able to meet face-to-face with prospective foreign buyers and hopefully increase their export potential in multiple markets,” says Jill Birkett, brand director, beauty & wellness.

In support of its IBP status, HBA Global will also be producing a two-day Global Perspectives Conference as part of its educational programming during the event. This conference will kick-off with a trend-setting perspective on the global cosmetics market. Other sessions will focus on the best methods for forming global partnerships and taking products internationally, as well as providing detailed information about a number of the most important worldwide markets.

A HBA Export Directory will be available for international buyers and will features the new products and innovations on display at HBA Global for cosmetics, fragrance, personal care, and skin care product development. Only HBA Global exhibitors can participate in the IBP as suppliers and meet with the foreign delegations during the show. For more information on exhibiting, contact the HBA Sales Department at 609-759-7617.